• Contact for editorial services

    Carla Foote Email: carlacfoote (at) gmail (dot) com
  • Content Categories

  • Recent Posts

Filling Unexpected Space

In the editorial planning process, all the space in a magazine or e-newsletter is usually allocated to content, advertisements or in-house promotions. However, sometimes during the process, allocations may change. Perhaps an article that was planned for the issue is rejected during the initial review cycle. The article either wasn’t up to the quality level expected, or when all the content was reviewed together, it was repetitive or didn’t fit with the theme. Now, all of a sudden, there is an extra space in an issue and little time to fill the space.

Here are several options for unexpected space:

  • Keep a file of backup articles that are ready to go.
  • Have go-to writers who can quickly provide content.
  • Create a “resting space” with a quotation and an image.
  • Have a stock of in-house promotions already prepared.
  • Spread out design for an existing article.

Having a contingency plan for how to use extra space in a magazine or e-newsletter can result in higher quality outcomes, since alternatives are thought through in advance, rather than in a last-minute scramble.

Previous Post
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  • Enter your email address to follow the Fine Print Editorial blog and receive notifications of new posts by email.

%d bloggers like this: